Privacy Policy

First Choice PCs Ltd – Privacy Policy

Effective Date: 01/04/24

First Choice PCs Ltd (“we,” “our,” or “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal data when you visit our website https://firstchoicepcs.co.uk, interact with us, or use our services. It also outlines your rights under UK data protection law.

By accessing or using our website or services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms, please refrain from using our website or services.

1. Information We Collect

We may collect and process personal data about you in the following ways:

Personal Data: Information that you provide to us, such as your name, email address, phone number, address, and payment details when you sign up for our services or make a purchase.
Usage Data: Information about how you use our website, including your IP address, browser type, pages visited, and other data collected via cookies or other tracking technologies.
Technical Data: This may include your login data, browser type and version, time zone setting, browser plug-in types, operating system and platform, and other technology on the devices you use to access our site.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

2. How We Use Your Information

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

To provide our services and manage our relationship with you.
To process payments and send confirmations.
To respond to your inquiries, provide customer support, and manage your requests.
To comply with legal obligations, such as record-keeping for tax purposes.
To send you information about our services, offers, and promotions (if you have opted in to receive such communications).
To analyse and improve our website, products, marketing, and customer service based on trends and user behaviour.
To ensure security, prevent fraud, and maintain the safety of our website.

3. Legal Basis for Processing

Under UK GDPR, we rely on the following lawful bases for processing your personal data:

Performance of a Contract: Where it is necessary to provide the services or products you have requested.
Legal Obligation: Where we need to comply with a legal obligation, such as keeping records for tax purposes.
Consent: Where you have provided your consent to receive marketing or other communications.
Legitimate Interests: Where the processing is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

4. How We Share Your Information

We may share your personal data with:

Service Providers: Third-party companies and individuals who assist us in operating our website, conducting our business, or servicing your requests (e.g. payment processors, IT service providers).
Legal and Regulatory Authorities: Where we are required by law, or to protect the rights, property, or safety of our business, our customers, or others.
Business Transfers: If our business is involved in a merger, acquisition, or sale, your data may be transferred as part of the transaction.

We do not sell or rent your personal data to third parties.

5. International Data Transfers

We may transfer your data to third-party service providers located outside the UK, particularly if we use cloud-based services or global providers. In such cases, we ensure that appropriate safeguards are in place, such as:

Standard Contractual Clauses (SCCs) approved by the UK government.
Ensuring that the country has been deemed to provide an adequate level of protection for personal data.

6. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.

7. Your Rights

Under the UK GDPR, you have certain rights over your personal data. These include:

Right of Access: You can request a copy of the personal data we hold about you.
Right of Rectification: You can request that we correct any inaccuracies in your personal data.
Right to Erasure: You can ask us to delete your personal data where there is no good reason for us to continue processing it.
Right to Restrict Processing: You can ask us to suspend the processing of your personal data in certain scenarios.
Right to Data Portability: You can request the transfer of your personal data to you or a third party.
Right to Object: You can object to the processing of your personal data if you feel it impacts your fundamental rights and freedoms.

If you wish to exercise any of these rights, please contact us at info@firstchoicepcs.co.uk.

8. Security of Your Data

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way. However, no internet-based system can be 100% secure, so we cannot guarantee absolute security of your data.

9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on our website, analyse site traffic, and understand how users interact with our content.

You can manage your cookie preferences through your browser settings. For more information, please refer to our Cookie Policy. https://firstchoicepcs.co.uk/policies/cookie-policy-for-first-choice-pcs-ltd/

10. Third-Party Links

Our website may contain links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy practices. We encourage you to read the privacy policies of every website you visit.

11. Children’s Privacy

Our services are not directed to individuals under the age of 13, and we do not knowingly collect personal data from children. If we discover that we have unintentionally collected data from a child, we will take steps to delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and, where appropriate, notified to you by email or through a notice on our website. Please review this policy periodically for updates.

13. Contact Us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

First Choice PCs Ltd
52 Fore Street, Callington. PL17 7AJ
info@firstchoicepcs.co.uk
01566 777 627

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).

Our ICO Reference: ZA364857

This policy aims to comply with the UK GDPR and Data Protection Act 2018.